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You are here: Home Faculties Education & Social Sciences Bachelor Of Arts - Public Relations

Bachelor Of Arts - Public Relations

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BACHELOR OF ARTS - PUBLIC RELATIONS

QUALIFICATION: BACHELORS OF ARTS - PUBLIC RELATIONS

DURATION: 36 Months

ENTRY REQUIRMENTS: Five (5) GCE ‘O’ Level subjects including English & Mathematics, or any qualification/ experience judged to be the equivalent to the above for admission purposes.

Exemptions: Direct entry to the Second or final year of the three year course is possible, provided candidates have one of the following: A recognised Advanced Diploma Qualification with relevant courses and/or An equivalent qualification acceptable to the CUZ.

INTAKE: JANUARY, APRIL, JULY, & OCTOBER

PROGRAMME STRUCTURE:

 Semester One Year One

Module

  • Business Communication
  • Microeconomics
  • Business Administration
  • Information systems
  • Financial Accounting

 Semester Two Year One
 


Module
  • Managerial accounting
  • Macroeconomics
  • Business Decision Making
  • Marketing
  • Business Law

 

Semester One Year Two


Module
  • The Nature of Public Relations
  • Public Relations Management
  • Customer Relations
  • Development Support Communication
  • Human Resource Management
  • Understanding Human Behaviour

 

Semester Two, Year Two

Module

  • Public Relations Planning & Evaluation
  • Media Relations & Special events Management
  • Principles of Monitoring & Evaluation
  • Mass Communication
  • Community Relations

 Semester One Year Three

Module

  • Crisis Management
  • Managing Projects
  • Public Relations Creative  Communication Techniques
  • Research methods

 

Semester Two, Year Three


Module
  • International Public Relations
  • Ethical and Legal Issues in Public Relations
  • Change Management
  • Corporate Governance
  • Dissertation